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Capturing the dynamics of in-process consumption emotions and satisfaction in extended service transactions

Dubé, Laurette; Morgan, Michael S. - In: International journal of research in marketing : IJRM ; … 15 (1998) 4, pp. 309-320

Persistent link: https://www.econbiz.de/10006199072

Trend Effects and Gender Differences in Retrospective Judgments of Consumption Emotions

Dubé, Laurette; Morgan, Michael S. - In: Journal of consumer research : JCR ; an … 23 (1996) 2, pp. 156

Persistent link: https://www.econbiz.de/10006678557

Strategic Role of Affect-Based Attitudes in the Acquisition, Development, and Retention of Customers

Desai, Kalpesh Kaushik; Mahajan, Vijay - In: Journal of Business Research 42 (1998) 3, pp. 309-324

Persistent link: https://www.econbiz.de/10005474222

An Empirical Investigation of Signaling in the Motion Picture Industry

Basuroy, Suman; Desai, Kalpesh Kaushik; Talukdar, Debabrata - In: Journal of marketing research : JMR 43 (2006) 2, pp. 287-295

Persistent link: https://www.econbiz.de/10006640218

Descriptive Characteristics of Memory-Based Consideration Sets: Influence of Usage Occasion Frequency and Usage Location Familiarity

Desai, Kalpesh Kaushik; Hoyer, Wayne D. - In: Journal of consumer research : JCR ; an … 27 (2000) 3, pp. 309-323

Persistent link: https://www.econbiz.de/10006660729

Strategic Role of Affect-Based Attitudes in the Acquisition, Development, and Retention of Customers

Desai, Kalpesh Kaushik; Mahajan, Vijay - In: Journal of business research : JBR 42 (1998) 3, pp. 309-324

Persistent link: https://www.econbiz.de/10006733301

Consumer Perceptions of Product Variants Positioned on Atypical Attributes

Desai, Kalpesh Kaushik; Ratneshwar, S. - In: Journal of the Academy of Marketing Science 31 (2003) 1, pp. 22-35

Persistent link: https://www.econbiz.de/10006151308

The Effects of Ingredient Branding Strategies on Host Brand Extendibility

Desai, Kalpesh Kaushik; Keller, Kevin Lane - In: Journal of marketing 66 (2002) 1, pp. 73-93

Persistent link: https://www.econbiz.de/10005945002

Accentuate the positive: how identity affects customer satisfaction

Ghosh Chowdhury, Tilottama; Desai, Kalpesh Kaushik; … - In: Journal of Consumer Marketing 31 (2014) 5, pp. 371-379

Purpose – The purpose of this research is to address an important gap in identity research – how does consumer identity affect satisfaction following an unambiguous product experience. Design/methodology/approach – Two experiments were conducted involving a product experience scenario and...

Persistent link: https://www.econbiz.de/10014849957

Descriptive Characteristics of Memory-Based Consideration Sets: Influence of Usage Occasion Frequency and Usage Location Familiarity.

Desai, Kalpesh Kaushik; Hoyer, Wayne D - In: Journal of Consumer Research 27 (2000) 3, pp. 309-23

Persistent link: https://www.econbiz.de/10005097131