This paper reports subjective ratings of unhealthiness and impulsiveness of 100 food categories that are purchased by a typical American consumer. These ratings are used to identify food items that are considered as vice and virtue products

The small sample properties of the multinominal runs test, which is often used to test for effects of previous brand choices on current brand choice probabilities, are explored in this study through a Monte Carlo study of different buyer-level brand choice probability models. The power and the...

One of the major problems faced by the management at supermarket chains is the determination of a fair and equitable assessment of individual store performance keeping in mind the variation in store features, competitive environment, and socio-demographic characteristics of the consumers facing...

The use of modeling and statistics for the design and development of pricing strategy is prevalent in academia as well as the industry. One of the more commonly used tools by researchers and managers alike for the estimation of linear demand models is the ordinary least squares (OLS) regression....

The underlying channel structure in most studies to date has consisted either of exclusive dealers that sell only one manufacturer's brand or of a single retailer selling multiple brands. Little attention has been given to the larger segment of most consumer goods markets in which retailers...