Similar Search Results

Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets

Sridhar, Karthik; Bezawada, Ram; Trivedi, Minakshi - 2012

Consumer new product adoption and preference evolution or learning may be influenced by intrinsic or internal factors (e.g., usage experiences, personal characteristics), external influences (e.g., social effects, media), and marketing activities of the firm. Moreover, the preference evolution...

Persistent link: https://www.econbiz.de/10014164778

Investigating the Drivers of Consumer Cross Category Learning for New Products Using Multiple Data Sets

Sridhar, Karthik - 2012

Consumer new product adoption and preference evolution or learning may be influenced by intrinsic or internal factors (e.g., usage experiences, personal characteristics), external influences (e.g., social effects, media) and marketing activities of the firm. Moreover, the preference evolution in...

Persistent link: https://www.econbiz.de/10013108752

Investigating the drivers of consumer cross-category learning for new products using multiple data sets

Sridhar, Karthik; Bezawada, Ram; Trivedi, Minakshi - In: Marketing science 31 (2012) 4, pp. 668-688

Persistent link: https://www.econbiz.de/10009614314

A comparative analysis of differential consumer response across supermarket and specialty store in the candy category

Kumar, Ashish; Trivedi, Minakshi; Bezawada, Ram; … - In: Journal of retailing and consumer services 19 (2012) 6, pp. 561-569

Persistent link: https://www.econbiz.de/10009655508

Assessing store performance models

Pauler, Gabor; Trivedi, Minakshi; Gauri, Dinesh Kumar - In: European journal of operational research : EJOR 197 (2009) 1, pp. 349-359

Persistent link: https://www.econbiz.de/10003829066

Benchmarking performance in retail chains : an integrated approach

Gauri, Dinesh Kumar; Pauler, Janos Gabor; Trivedi, Minakshi - In: Marketing science 28 (2009) 3, pp. 502-515

Persistent link: https://www.econbiz.de/10003868041

Understanding the determinants of retail strategy : an empirical analysis

Gauri, Dinesh Kumar; Trivedi, Minakshi; Grewal, Dhruv - In: Journal of retailing 84 (2008) 3, pp. 256-267

Persistent link: https://www.econbiz.de/10003782178

Estimation of variety seeking for segmentation and targeting : an empirical analysis

Kumar, Amresh; Trivedi, Minakshi - In: Journal of targeting, measurement and analysis for marketing 15 (2006) 1, pp. 21-29

Persistent link: https://www.econbiz.de/10003622898

Impact of healthy alternatives on consumer choice : a balancing act

Trivedi, Minakshi; Sridhar, Karthik; Kumar, Ashish - In: Journal of retailing 92 (2016) 1, pp. 65-82

Persistent link: https://www.econbiz.de/10011484050

Social interactions and monetary incentives in driving consumer repeat behavior

Toker-Yildiz, Kamer; Trivedi, Minakshi; Choi, Jeonghye; … - In: Journal of marketing research : JMR 54 (2017) 3, pp. 364-380

Persistent link: https://www.econbiz.de/10011697428