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Mobile shopping through applications : understanding application possession and mobile purchase

Kim, Mingyung; Kim, Jeeyeon; Choi, Jeonghye; Trivedi, … - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 55-68

Persistent link: https://www.econbiz.de/10011743758

Measuring the efficiency of category-level sales response to promotions

Trivedi, Minakshi; Gauri, Dinesh Kumar; Ma, Yu - In: Management science : journal of the Institute for … 63 (2017) 10, pp. 3473-3488

Persistent link: https://www.econbiz.de/10011760515

Protecting consumers from themselves : assessing consequences of usage restriction laws on online game usage and spending

Jo, Wooyong; Sunder, Sarang; Choi, Jeonghye; Trivedi, … - In: Marketing science 39 (2020) 1, pp. 117-133

Persistent link: https://www.econbiz.de/10012183078

Offline social interactions and online shopping demand : does the degree of social interactions matter?

Kim, Jeeyeon; Kim, Mingyung; Choi, Jeonghye; Trivedi, … - In: Journal of business research : JBR 99 (2019), pp. 373-381

Persistent link: https://www.econbiz.de/10012023663

Impact of Healthy Alternatives on Consumer Choice : A Balancing Act

Trivedi, Minakshi - 2015

While consumer screening of nutritional information as well as general health concerns have been on the rise, whether such concerns are reflected in purchasing behavior is not quite as certain. We postulate this disconnect between health concerns (more specifically concerns with fat, salt and...

Persistent link: https://www.econbiz.de/10013013556

The impact of offline store presence on digital sales : the moderating role of product functionality

Kim, Jeeyeon; Choi, Jeonghye; Chang, Sue Ryung; … - 2024

Persistent link: https://www.econbiz.de/10015095033

How Credit Card Payments Increase Unhealthy Food Purchases: Visceral Regulation of Vices

Thomas, Manoj; Kaushik Desai, Kalpesh; Seenivasan, … - In: Journal of consumer research : JCR ; an … 38 (2011) 1, pp. 126-140

Persistent link: https://www.econbiz.de/10009133151

Brand Extension Research

Merz, Michael A.; Alden, Dana L.; Hoyer, Wayne D.; … - 2008

Persistent link: https://www.econbiz.de/10015382790