"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior,...

Gender markers provide syntactic structure and a categorization schema to language. Brand name gender is a function of both formal, structural aspects of the brand name and semantic properties of the brand's product class. In the formal gender system of Spanish, consistent formal gender marking...