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Visual and verbal rhetoric in advertising : the case of "resonance"

Stathakopoulos, Vlasis; Theodorakis, Ioannis G.; … - In: International journal of advertising : the quarterly … 27 (2008) 4, pp. 629-658

Persistent link: https://www.econbiz.de/10003774831

Rhetorical maneuvers in a controversial tide : assessing the boundaries of advertising rhetoric

Theodorakis, Ioannis G.; Koritos, Christos; … - In: Journal of advertising : official publication of the … 44 (2015) 1, pp. 14-24

Persistent link: https://www.econbiz.de/10010503343

We survived this! : what managers could learn from SMEs who successfully navigated the Greek economic crisis

Kottika, Efthymia; Ozsomer, Aysegul; Rydén, Pernille; … - In: Industrial marketing management : the international … 88 (2020), pp. 352-365

Persistent link: https://www.econbiz.de/10012285373

Market-driving strategy and personnel attributes : top management versus middle management

Stathakopoulos, Vlasis; Kottikas, Konstantinos G.; … - In: Journal of business research : JBR 104 (2019), pp. 529-540

Persistent link: https://www.econbiz.de/10012105192

Why shape a market? : empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy

Stathakopoulos, Vlasis; Kottikas, Konstantinos G.; … - In: Journal of business research : JBR 139 (2022), pp. 1240-1254

Persistent link: https://www.econbiz.de/10013194470

Figuratively bleeding or just bleeding? : exploring consumers' personal values and emotions within simple and rhetorically constructed violent ad contexts!

Theodorakis, Ioannis G.; Koritos, Christos - In: Breaking new ground in theory and practice, (pp. 475-492). 2011

Persistent link: https://www.econbiz.de/10009380988

Containing cause-related marketing skepticism : a comparison across donation frame types

Vlachos, Pavlos A.; Koritos, Christos D.; Krepapa, Areti; … - In: Corporate reputation review : an international journal 19 (2016) 1, pp. 4-21

Persistent link: https://www.econbiz.de/10011552367

The impact of psychological distance and construal level on consumers' responses to taboos in advertising

Theodorakis, Ioannis G.; Painesis, Grigorios - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 161-181

Persistent link: https://www.econbiz.de/10011876105

Ad eroticism from a psychological distance perspective : investigating its effects in light of consumers' sex, ethical judgments, and moral attentiveness

Theodorakis, Ioannis G.; Painesis, Grigorios - In: Journal of business research : JBR 142 (2022), pp. 524-539

Persistent link: https://www.econbiz.de/10013168413

Standardization versus adaptation of international advertising strategies: Towards a framework

Papavassiliou, Nikolaos; Stathakopoulos, Vlasis - In: European Journal of Marketing 31 (1997) 7, pp. 504-527

In the international marketing literature the issue of advertising standardization has ignited a lively and heated debate among academics and managers alike. However, the decision whether to standardize or not cannot be considered a dichotomous one. Develops a comprehensive framework to capture...

Persistent link: https://www.econbiz.de/10014723233