In the decade since Tillery, Rutledge and Inman reviewed the treatment of quality management in leading US production and operations management (P/OM) textbooks, attention to quality, once the watchword and driving force in world business, has faded in both the practitioner and popular press....

Quality will continue to be an issue to the business community in the 1990s. Firms facing the changing demands from their customer groups as well as from their competitors must come to terms as to what “quality” means to there overall business in order to achieve it through their strategies...

A continuous reorientation towards quality by US firms should be facilitated by the infusion of business and engineering school graduates having a solid conceptual foundation of quality and quality management. Examines a sample of the textbooks used in the standard under‐graduate course in...