Discusses the importance of government subsidies on the Norwegian export market. Highlights the strength of exports within Norway – 45% of GNP. Examines the various types of grant aid available and defines general and specific subsidies and centralized and decentralized subsidies. Outlines the...

Reports on an empirical study of media decisions: the findings show, not unexpectedly, that advertising agencies with a separate media department use more information and carry out more detailed selection processes. Decides to consider some of the factors that may influence the choice of media...

It is commonly assumed that a prime purpose of developing research‐based marketing knowledge is that it should be useful to marketing managers and other practitioners. However, evidence suggests that academic marketing knowledge is only to a limited degree utilised in practical life. It is...

Purpose – Given that marketing practitioners often perceive theory as something abstract, with little relevance to their work, the objective is to explain why and how competent application of theory can be highly useful and even lead to competitive advantage. Design/methodology/approach –...

Purpose – The purpose of this paper is to explore how responding positively to requests from customers may lead firms astray, a neglected topic in past research. Design/methodology/approach – The paper utilizes a single case, describing how a business enterprise responded positively to a...

Purpose – This paper seeks to address how major companies adjust their behaviour and definitions of corporate social responsibility (CSR) when exposed to “critical incidents”. Design/methodology/approach – This is a qualitative explorative study including two cases from the Norwegian oil...