Varma, Siddharth; Wadhwa, Subhash; Deshmukh, S.G. - In: Asia Pacific Journal of Marketing and Logistics 18 (2006) 3, pp. 223-243
Purpose – When a supply chain initiative is taken up by a firm a number of issues come up during implementation. The purpose of this paper is to identify some of the major issues related to such implementation and draw out practices from literature to serve as remedies for these issues....
