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Tracing customer orientation and marketing capabilities through retailers' websites : a strategic approach to internet marketing

Tsiotsou, Rodoula H.; Rigopoulou, Irini D.; Kehagias, … - In: Journal of targeting, measurement and analysis for marketing 18 (2010) 2, pp. 79-94

Persistent link: https://www.econbiz.de/10008662198

Shopping orientation-defined segments based on store-choice criteria and satisfaction: an empirical investigation

Rigopoulou, Irini D.; Tsiotsou, Rodoula H.; Kehagias, … - In: Journal of marketing management : MM 24 (2008) 9/10, pp. 979-995

Persistent link: https://www.econbiz.de/10003786754

Acceptance of detergent‐retail brands: the role of consumer confidence and trust

Lymperopoulos, Constantine; Chaniotakis, Ioannis E.; … - In: International Journal of Retail & Distribution Management 38 (2010) 9, pp. 719-736

Purpose – The aim of this paper is to analyse the role of “trust” and “confidence/pessimism” in influencing consumer attitudes and buying intentions with respect to retail brands and products. Design/methodology/approach – Following a review of the relevant literature, the paper...

Persistent link: https://www.econbiz.de/10014803495

After-sales service quality as an antecedent of customer satisfaction: The case of electronic appliances

Rigopoulou, Irini D.; Chaniotakis, Ioannis E.; … - In: Managing service quality : MSQ ; an international journal 18 (2008) 5, pp. 512

Persistent link: https://www.econbiz.de/10008099704

Acceptance of detergent-retail brands: the role of consumer confidence and trust

Lymperopoulos, Constantine; Chaniotakis, Ioannis E.; … - In: International journal of retail & distribution management 38 (2010) 9, pp. 719-736

Persistent link: https://www.econbiz.de/10008651867

Explore your destination brand by "exploring your senses"

Kampa, Eleftheria; Rigopoulou, Irini D. - In: Marketing and management sciences : proceedings of the …, (pp. 309-313). 2010

Persistent link: https://www.econbiz.de/10003950961

Delineating the effect of market orientation on services performance: a component-wise approach

Tsiotsou, Rodoula H. - In: The service industries journal 30 (2010) 3/4, pp. 375-403

Persistent link: https://www.econbiz.de/10003980716

Developing brand loyalty in services : a hierarchy of effects model

Tsiotsou, Rodoula H. - In: Delivering value in turbulent times : AMA Summer …, (pp. 391-398). 2012

Persistent link: https://www.econbiz.de/10010191482

Sport team loyalty : integrating relationship marketing and a hierarchy of effects

Tsiotsou, Rodoula H. - In: The journal of services marketing 27 (2013) 6, pp. 458-471

Persistent link: https://www.econbiz.de/10010198152

Investigating the role of enduring and situational involvement with the program context on advertising effectiveness

Tsiotsou, Rodoula H. - In: Journal of marketing communications 19 (2013) 2, pp. 114-135

Persistent link: https://www.econbiz.de/10009723420