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The purpose of this research was to develop a framework capable of classifying the reasons behind the discontinuance of supplier-distributor relationships. Using a sample of CEO's who manage intra-national and multi-national firms, a study was run to test a typology of discontinuance built...
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In this study, the authors examine how the internet is changing two critical personal value dimensions of India's youth. Based on values theory, and using data that spans a decade from 2004-2014, they contend that time spent on the internet is an influential factor in changing self-enhancement...
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Most existing product innovation‐decision models view decision making from a very cognitive perspective in that they presume that decision to adopt a new product is preceded by steps that parallel product information procurement and evaluation. Argues that such an approach is unnecessarily...
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