This study explores the origin of culinary creativity and trainability in culinary education from the perspective of industry and academic chefs in Chinese culture in Taiwan. This study was conducted by mixed methods in 3 stages: first, face-to-face interviews were conducted to gather rich data...

Purpose: This study aims to investigate the development of Airbnb in China from the perspective of hospitality leaders by identifying the positive and negative effects of Airbnb development in the country. Design/methodology/approach: A qualitative approach was adopted to explore the current...

Purpose This study aims to construct an integrated social entrepreneur system in the rural area of Hengshan, Taiwan, that could benefit four stakeholders, namely, tourists, business, community and government. Two social entrepreneur cases demonstrate a mutually beneficial situation of lowering...

Purpose This study aims to explore the augmented reality (AR) effectiveness of museum visiting. Design/methodology/approach Based on the AR marketing of the motivation model and the inspiration model, the critical mental process and AR were revealed that could increase museum visits. The...

Purpose This study aims to investigate how different menu types trigger diners’ behavioral intentions in restaurants’ innovation diffusion from paper to digital menus. Design/methodology/approach Four menu types, namely, paper menus with text only, paper menus with text and images, digital...

Chapter 1 An Overview of Space Tourism -- Chapter 2 Space Firms -- Chapter 3 Space Travelers -- Chapter 4 Space Travel Agency -- Chapter 5 Space Hotels -- Chapter 6 Space Insurance -- Chapter 7 Legislation of Space Tourism -- Chapter 8 Space Medicine -- Chapter 9 Space Debris -- Chapter 10 Space...