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Chinese "Little Emperor", cultural values and preferred communication sources for university choice

Chung, Kim-choy; Holdsworth, David K.; Li, Yongqiang; … - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 120-132

Persistent link: https://www.econbiz.de/10003860003

Impact of cultural values on young consumers' choice of international tertiary education

Chung, Kim-choy; Fam, Kim-shyan; Holdsworth, David K. - In: Asia-Pacific journal of business administration 1 (2009) 1, pp. 54-67

Persistent link: https://www.econbiz.de/10009890300

Impact of cultural values on young consumers' choice of international tertiary education

Chung, Kim-choy; Fam, Kim-Shyan; Holdsworth, David K. - In: Asia-Pacific journal of business administration 1 (2009) 1, pp. 54-67

Persistent link: https://www.econbiz.de/10003915439

Culture and behavioural intent to adopt mobile commerce among the Y Generation: comparative analyses between Kazakhstan, Morocco and Singapore

Chung, Kim-Choy; Holdsworth, David K. - In: Young consumers : insight and ideas for responsible … 13 (2012) 3, pp. 224-242

Persistent link: https://www.econbiz.de/10010013503

Culture and behavioural intent to adopt mobile commerce among the Y Generation : comparative analyses between Kazakhstan, Morocco and Singapore

Chung, Kim-choy; Holdsworth, David K. - In: Young consumers : insight and ideas for responsible … 13 (2012) 3, pp. 224-241

Persistent link: https://www.econbiz.de/10009657996

Chinese “Little Emperor”, cultural values and preferred communication sources for university choice

Chung, Kim‐Choy; Holdsworth, David K.; Li, Yongqiang; … - In: Young Consumers 10 (2009) 2, pp. 120-132

Purpose – The purpose of this paper is to investigate how Chinese cultural values influence “Little Emperors'” choice of study destination; and their preferred communication sources for university choice. Design/methodology/approach – University students from the People's Republic of...

Persistent link: https://www.econbiz.de/10015044220

In-store marketing : a strategic perspective

Fam, Kim-Shyan; Merrilees, Bill; Richard, James E.; … - In: Asia Pacific journal of marketing and logistics 23 (2011) 2, pp. 165-176

Persistent link: https://www.econbiz.de/10009153421

Small business industrial buyers' price sensitivity : do service quality dimensions matter in business markets?

Zeng, Fue; Yang, Zhilin; Li, Yongqiang; Fam, Kim-Shyan - In: Industrial marketing management : the international … 40 (2011) 3, pp. 395-404

Persistent link: https://www.econbiz.de/10008991583

Buyer–seller relationship, sales effectiveness and sales revenue : a social network perspective

Che, Yu; Li, Yongqiang; Fam, Kim-Shyan; Bai, Xuan - In: Nankai Business Review International 9 (2018) 4, pp. 414-436

Purpose: This study aims to examine the underlying mechanism of buyer–seller ties and salespeople’s performance. Also examined was the moderating effects of the density of the customer network in which the salesperson is embedded. Design/methodology/approach: The study developed a framework...

Persistent link: https://www.econbiz.de/10012078664

In-store marketing: a strategic perspective

Fam, Kim-Shyan; Merrilees, Bill; Richard, James E.; … - In: Asia Pacific journal of marketing and logistics 23 (2011) 2, pp. 165-177

Persistent link: https://www.econbiz.de/10008929961