Purpose: The purpose of this paper is to investigate the manners in which the employee and consumer identities interact to shape individuals perceptions of corporate reputations in well-established market economies (Australia and Italy) and transition countries (Bulgaria and Russia)....

How relevant are human resource (HR) practices in economies undergoing significant economic transition from a command to a market-based system? Using data drawn from a large sample of Chinese establishments, the authors investigate the spread of a range of Western-style HR practices in China and...

Purpose – The purpose of this paper is to discuss how foreign firms can successfully use an innovative marketing communication strategy based on the notion of corporate patriotic appeal to better promote their activities within the countries they operate. Design/methodology/approach – This...