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Purpose – The purpose of this study is to present an overview of digital multimedia broadcasting (DMB) and to explore the users' perception on DMB cellular phone or “cellevision”, video‐on‐the‐go services that deliver television to cell phones. Design/methodology/approach – This...
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Purpose – The purpose of this paper is to provide an overview of podcasting and webcasting, and to examine student preferences between the different delivery richness of communication media. Design/methodology/approach – Background information regarding podcasting and webcasting is...
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Purpose – The purpose of this paper is to examine the status of current mobile TV phone usage and discuss the issues for strategic implications for the communications and mobile TV industry. Design/methodology/approach – Real tracking data, collected from server's logs during 2006 and 2007...
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