The common argument for the small business is that there simply is no strategy; that small businesses react heuristically to events, guided by the whims and passions of the owner-manager. Strategy, however, can be looked at from a behavioural perspective, as opposed to the more normative...

The Yunus Centre for Social Business & Health was opened by Nobel Peace Laureate, Professor Muhammad Yunus, in June 2010. In short, the Centre aims to build a research portfolio in the broad area of "social business as a public health intervention", thus working on the cutting edges of (and...

Purpose – It is generally accepted that the launch of a new product is critical to its success. Key to this is that manufacturers understand the market segment which is targeted for the launch. However, recent research and criticism suggest that modern segmentation strategies, aligning...

The study of patterns of small firm strategic behavior, or strategic orientation, is gradually gaining prominence in the literature. Strategic behavior is a consequence of various antecedents, such as the prevalent management philosophy and environmental dynamism. It, in turn, determines the...

Purpose – Aims to examine the effectiveness of UK supermarkets in transferring store loyalty to online loyalty. Design/methodology/approach – An online survey of university staff is used to test both the brand equity proposition that loyal customers are more likely to adopt brand extensions,...