Purpose – Strategy & Leadership asked the originator of the concept of co‐creation of unique value with customers to explain how it works in theory and practice. Design/methodology/approach – Questions for this interview were prepared by both academics familiar with C.K. Prahalad's...

The adaptation-evolution strategies of firms have been a major area of interest. Internet based businesses operate in highly unstable environments witnessing shakeouts and changes in the industry structure. In this paper, we focus on the adaptive strategies and paths of adaptation of independent...

Purpose – This paper aims to provide a detailed analysis of the key capabilities needed for social enterprises to succeed in the context of extreme poverty. Facilitating growth and alleviating poverty in the world’s most impoverished regions requires introducing innovative solutions to...

The technology impact on the various functions in retailing has been increasing. As the number of channels for a retailer increases, managing the dynamics of customer behaviour in the rapidly emerging multi‐channel environment becomes complex. Building and retaining a long‐term association...