Data warehousing (DW) in the last decade has become the technology of choice for building data management infrastructures to provide organizations the decision-making capabilities needed to effectively carry out its activities. Despite its phenomenal growth and importance to organizations the...

Purpose – This paper proposes a knowledge-exchange framework for value co-creation in franchise network. Design/methodology/approach – This conceptual study integrates literature on franchising, knowledge based view of the firm, absorptive capacity, and service dominant logic to propose a...