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Closing the marketing strategy-tactics gap : an institutional theory analysis of pharmaceutical value chain
Singh, Jagdip; Jayanti, Rama K. - In: Innovation and marketing in the pharmaceutical industry …, (pp. 701-735). 2014
Persistent link: https://www.econbiz.de/10010353467
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First- and second-order effects of consumers’ institutional logics on firm–consumer relationships : a cross-market comparative analysis
Singh, Jagdip; Lentz, Patrick; Nijssen, E. J. - In: Journal of international business studies : JIBS ; an … 42 (2011) 2, pp. 307-333
Persistent link: https://www.econbiz.de/10008909554
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Marketing theory : philosophy of science, foundations of marketing
Hunt, Shelby D. - 2011
Persistent link: https://www.econbiz.de/10008937604
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Pragmatic learning theory : an inquiry-action framework for distributed consumer learning in online communities
Jayanti, Rama K.; Singh, Jagdip - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 1058-1081
Persistent link: https://www.econbiz.de/10003962967
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Consumer decision to upgrade or downgrade a service membership
Marinova, Detelina; Singh, Jagdip - In: Journal of the Academy of Marketing Science 42 (2014) 6, pp. 596-618
Persistent link: https://www.econbiz.de/10010466660
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Green revolution and economic plight of agricultural labour in Punjab
Singh, Gurinderjit; Singh, Joginder - In: The Indian journal of labour economics : a quarterly … 49 (2006) 4, pp. 855-862
Persistent link: https://www.econbiz.de/10003423114
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The nature and experience of entrepreneurial passion
Cardon, Melissa S.; Wincent, Joakim; Singh, Jagdip; … - In: The Academy of Management review : AMR 34 (2009) 3, pp. 511-532
Persistent link: https://www.econbiz.de/10003865385
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Strategic change implementation and performance loss in the front lines
Ye, Jun; Marinova, Detelina; Singh, Jagdip - In: Journal of marketing 71 (2007) 4, pp. 156-171
Persistent link: https://www.econbiz.de/10003565703
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Do frontline mechanisms matter? : impact of quality and productivity orientations on unit revenue, efficiency, and customer satisfaction
Marinova, Detelina; Ye, Jun; Singh, Jagdip - In: Journal of marketing 72 (2008) 2, pp. 28-45
Persistent link: https://www.econbiz.de/10003684122
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Impact of user-generated and professional critics reviews on Bollywood movie success
Niraj, Rakesh; Singh, Jagdip - In: Australasian marketing journal 23 (2015) 3, pp. 179-187
Persistent link: https://www.econbiz.de/10011383297