Sharif, Amir M.; Irani, Zahir; Lloyd, Don - In: International Journal of Operations & Production Management 27 (2007) 11, pp. 1235-1253
Purpose – This paper aims to address the growth and importance of build‐to‐order (BTO) supply chains, which allow consumers and supply chain participants to select, configure, purchase and view order delivery status. The paper supports BTO as a source of critical competitive advantage to...