This paper studies the effects on fixed to mobile substitution (FMS) that has evolved into an essential industry trend. Based on data from 1997 through 2005, three kinds of effects, income, affordable and threshold, are derived from various FMS patterns in developed and developing economies. The...

Purpose – The purpose of this paper is to further examine the mediation mechanism to account for the influence of brand experience on brand loyalty by integrating the experiential view of consumption and the appraisal theory of emotion. Design/methodology/approach – An onsite interview...

Purpose – This study aims to explore the impact of the movement from “authoritarian democracy” to full democracy on the relationships between trust with economic growth and investment. Design/methodology/approach – Simple regression models were applied to Taiwan as a case study. Findings...