We examine the impact that homophily can have on the diffusion of a phenomenon. We identify three mechanisms from the literature by which homophily can have an effect and model how they can change diffusion that is happening through social influence. By modelling and simulation we vary the size...

The Internet has opened up many opportunities for information systems (IS) researchers to harvest data from e-commerce websites and online communities. Almost all of these data are naturally networks, where data subjects are interconnected and their interconnections depend on the existence of...

Why ideas and practices spread is an important topic for management scholars and practitioners. Network dynamics including network structure, play a vital role in diffusion. This paper presents the cascade capacity as an aspect of network structure which plays a significant role in determining...

This volume is about strategy and information systems, examining the relationship between these topics and the problems that small businesses face. It suggests some solutions, principally an approach to crafting strategy, developing new processes and designing information systems to support...

Initial adoption of technology is examined. Initial adoption refers to the point at which the decision to adopt a technology is made, before the user has formed perceptions of - for instance - how easy it is to use or how useful it is. Adoption behaviour is explained in terms of information...

In direct response to a call made by Benbasat and Barki (2007), this paper re-examines a core construct in IS adoption studies, perceived usefulness. The construct is critiqued and a proposal made for re-defining it as an attribute of what is termed a user-system pair. This is distinct from...