Öberg, Christina; Grundström, Christina; Jönsson, Petter - In: European Journal of Marketing 45 (2011) 9/10, pp. 1470-1500
Purpose – The purpose of the paper is to discuss whether or not an acquisition changes the network identity of an acquired firm and, if so, how. This study aims to bring new insights to the corporate marketing field, as it examines corporate identity in the context of how a company is...