Satisfaction is a consumer post-purchase evaluation of the overall service experience. As an important determinant of customer loyalty and retention, firms exhibit most care to maintain customer satisfaction intact, unless it cannot be up-scaled. Middle East is known for its fancy towards...

Satisfaction is a consumer post-purchase evaluation of the overall service experience. As an important determinant of customer loyalty and retention, firms exhibit most care to maintain customer satisfaction intact, unless it cannot be up-scaled. Middle East is known for its fancy towards...

Satisfaction is a consumer post-purchase evaluation of the overall service experience. As an important determinant of customer loyalty and retention, firms exhibit most care to maintain customer satisfaction intact, unless it cannot be up-scaled. Middle East is known for its fancy towards...

India embraced financial inclusion as a major macroeconomic reform initiative to amplify the social approach of banking even in the era of privatisation of banking and finance. The SHG-Bank linkage programme is trying to build partnership between an entrepreneurial class and repository of...

This is a field report prepared for implementing some tourism programme. The report was originally prepared in 2005. The report focuses on the tourism potential of Idukki Wild life sanctuary, Kerala, India

This paper is a modified version of an academic study conducted as part of a post graduate dissertation in Management during 2010. The researchers attempted to explore the potential of the tourism sector in Bahrain and to evaluate the feasibility of developing a new tourism product in the...

Frugal expenditure habit is no less important than the basic illiteracies such as reading, writing and arithmetic. Present day youth are seemed to show callous expenditure, being independent, competitive and free-of-behaviour, that eventually lead them perpetually in debt. The present study...

The fruits of economic development have not been percolated down to the tribes and marginalized communities. In the Indian experience, neither more than half a century’s economic planning nor official communal reservation mandates helped to better their lot. Myriads of schemes are being...

Labour laws shape industrial relations addressing the socio-economic security of the working class. The legislative framework of labour conditions the working conditions, employer-employee relations, mode of wage payments, provide social security, class and protect the interests of special...

Abstract Marketing of service product requires a slightly different strategy owing to the idiosyncratic nature of service items. The present study explores the customer oriented marketing strategy of LIC International in the Kingdom of Bahrain. The approach of the study was exploratory and...