Hansen and Christensen discuss a wide range of current issues regarding the role of emotions in consumer behavior as well as measures of advertising effectiveness. The central theme of the book is the elaboration and application of a new tool to measure the emotional constructions that consumers...

El juego de loterías en Colombia y su relación con el financiamiento del sector público. Al igual que en varios países en vías de desarrollo, particularmente latinoamericanos (véase Hoare, 1987), el producido por las loterías y juegos de azar en Colombia debe destinarse a financiar el...

Purpose: The purpose of this study is to identify how the value dynamics of the freemium business model (BM) play out in a social enterprise. Design/methodology/approach: We draw on a multiple case study of two social enterprises –one nonprofit (Aravind Eyecare) in Asia and one for-profit in...