Purpose – The purpose of this paper is to analyze the development of body fitness equipment in Taiwan from the viewpoint of innovation and the factor of success for innovation. Design/methodology/approach – The research methods include a literature study and a case study. In addition, the...

Purpose – In the gift industry, there are many large enterprises with strong brand image, customer loyalty, marketing, or service, and they are also rich in retail channels and resources. In this situation, how can brand‐new or small companies thrive in a competitive market? The purpose of...

Purpose – R&D consortia as a new R&D cooperative form flourished in Japan, the USA, and Europe and can be regarded as a major tool for promoting industrial technological innovation and enhancing industry competitiveness. Inspired by R&D consortia in advanced countries, Taiwan and the Chinese...