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Do multinationals look before they leap? : the impact of economic and social characteristics on market entry

Omar, Maktoba; Boyd, Derick A. - 2005

Persistent link: https://www.econbiz.de/10004846099

Independent financial adviser (IFA)-based brand equity pyramid

Tjandra, Nathalia C.; Ensor, John; Omar, Maktoba; … - In: Journal of financial services marketing : JFSM 25 (2020) 3/4, pp. 53-64

Persistent link: https://www.econbiz.de/10012382191

Gastro-tourism as destination branding in emerging markets

Williams, Helena A.; Williams, Robert L.; Omar, Maktoba - In: International journal of leisure and tourism marketing … 4 (2014/2015) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10010498881

Foreign direct investment industry characteristics and spillovers : a double mechanism model

Chen, Taotao; McQuaid, Ronald; Omar, Maktoba - In: Journal of Chinese economic and foreign trade studies 8 (2015) 1, pp. 49-66

Persistent link: https://www.econbiz.de/10011343437

Advanced and emerging economies Generation Y's perception towards country-of-origin

Tjandra, Nathalia C.; Omar, Maktoba; Ensor, John - In: International journal of emerging markets 10 (2015) 4, pp. 858-874

Persistent link: https://www.econbiz.de/10011489476

Applying brand management to higher education through the use of the Brand Flux Model : the case of Arcadia University

Williams, Robert L. <Jr.>; Omar, Maktoba - In: Journal of marketing for higher education 24 (2014) 2, pp. 222-242

Persistent link: https://www.econbiz.de/10010442303

Retailing to the "grey pound" : understanding the food shopping habits and preferences of consumers over 50 in Scotland

Omar, Maktoba; Tjandra, Nathalia C.; Ensor, John - In: Journal of retailing and consumer services 21 (2014) 5, pp. 753-763

Persistent link: https://www.econbiz.de/10010407229

Foreign direct investment in Zimbabwe and Botswana : the elephant in the room

Gutu, Mavis; Anastasiadou, Constantia; Omar, Maktoba; … - In: Managing knowledge and innovation for business …, (pp. 167-194). 2017

Persistent link: https://www.econbiz.de/10011623016

The value flame at the base of the pyramid (VFBOP) : identifying and creating a valuable market

Williams, Robert L.; Omar, Maktoba; Rajadhyaksha, Ujvala - In: Interdisciplinary approaches to product design, …, (pp. 267-279). 2012

Persistent link: https://www.econbiz.de/10009628420

Case Study: Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods

Robert L. Williams, Jr.; Omar, Maktoba - In: Transnational Marketing Journal 1 (2013) 1, pp. 59-71

Emerging markets are extremely diverse and can require separate market entry and market development strategies. This paper will look at these opportunities through the lens of Value Flame at the Base of the Pyramid - VFBOP (Williams, et al., 2011). These concepts will be used to explore the...

Persistent link: https://www.econbiz.de/10010901834