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The ethics of managing customer information : can customer relationship management backfire?
Orr, Linda M.; Bush, Victoria D. - 2007
Persistent link: https://www.econbiz.de/10003537473
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Sports Celebrity Influence on the Behavioral Intentions of Generation Y
Bush, Alan J.; Martin, Craig A.; Bush, Victoria D. - In: Journal of advertising research 44 (2004) 1, pp. 108-118
Persistent link: https://www.econbiz.de/10006504442
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Ethics and Marketing on this Internet: Practitioners' Perceptions of Societal, Industry and Company Concerns
Bush, Victoria D.; Venable, Beverly T.; Bush, Alan J. - In: Journal of business ethics : JOBE 23 (2000) 3, pp. 237-248
Persistent link: https://www.econbiz.de/10006910207
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Girl power and word‐of‐mouth behavior in the flourishing sports market
Bush, Victoria D.; Bush, Alan J.; Clark, Paul; Bush, … - In: Journal of Consumer Marketing 22 (2005) 5, pp. 257-264
Purpose – To investigate the influence of word‐of‐mouth (WOM) behavior among the growing teenage female market segment in the flourishing sports market. Design/methodology/approach – A sample of 118 teenaged girls, aged 13‐18, participated in the study. The theory of consumer...
Persistent link: https://www.econbiz.de/10014848473
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Sports Celebrity Influence on the Behavioral Intentions of Generation Y
BUSH, ALAN J.; MARTIN, CRAIG A.; BUSH, VICTORIA D. - In: Journal of Advertising Research 44 (2004) 01, pp. 108-118
Persistent link: https://www.econbiz.de/10005624835
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Ethical Dilemmas and Emergent Values Encountered by Working College Students: Implications for Marketing Educators
Bush, Victoria D.; Smith, Rachel Korthage; Bush, Alan J. - In: Journal of marketing education : JME 35 (2013) 2, pp. 107-118
Persistent link: https://www.econbiz.de/10010152181
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Ethical dilemmas and emergent values encountered by working college students : implications for marketing educators
Bush, Victoria D.; Smith, Rachel Korthage; Bush, Alan J. - In: Journal of marketing education : JME 35 (2013) 2, pp. 107-118
Persistent link: https://www.econbiz.de/10010204816
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Formulating undergraduate student expectations for better career development in sales : a socialization perspective
Bush, Alan J.; Bush, Victoria D.; Oakley, Jared; … - In: Journal of marketing education : JME 36 (2014) 2, pp. 120-131
Persistent link: https://www.econbiz.de/10010393244
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What does "relationship marketing" really mean?
Orr, Linda M. - 2007
Persistent link: https://www.econbiz.de/10003537418