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Teaching yes, and ... improv in sales classes : enhancing student adaptive selling skills, sales performance, and teaching evaluations
Rocco, Richard A.; Whalen, D. Joel - In: Journal of marketing education : JME 36 (2014) 2, pp. 197-208
Persistent link: https://www.econbiz.de/10010393235
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Do investors prefer new or existing sponsorship relationships : evidence from sponsorship interorganizational relationship formation and maintenance on firm stock returns
Evans, Robert D. <Jr.>; Deitz, George D.; Sherrell, … - In: Journal of marketing theory and practice 26 (2018) 4, pp. 329-338
Persistent link: https://www.econbiz.de/10011951421
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Advanced sales management handbook and cases : analytical, applied, and relevant
Orr, Linda M. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009354272
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Measuring and exploring symbolic money meanings
Rose, Gregory M.; Orr, Linda M. - In: Psychology & marketing 24 (2007) 9, pp. 743-762
Persistent link: https://www.econbiz.de/10007761342
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Advanced sales management handbook and cases : analytical, applied, and relevant
Orr, Linda M. (ed.) - 2012
Persistent link: https://www.econbiz.de/10013489094
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It is all about money and the bottom line : creating and measuring sales effectiveness
Fields, Ingrid J.; d'Amico, Micael F.; Orr, Linda M. - 2007
Persistent link: https://www.econbiz.de/10003537443
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Learning from your customers : building market feedback into strategy and innovation
DiLauro, Jason; Orr, Linda M. - 2007
Persistent link: https://www.econbiz.de/10003537447
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Key account management in the 21st century
Fields, Ingrid J.; DiLauro, Jason; d'Amico, Michael F.; … - 2007
Persistent link: https://www.econbiz.de/10003537456
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Company and customer relations
Orr, Linda M. (contributor); Keillor, Bruce D. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003518501
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Eliminating Waste in Business : Run Lean, Boost Profitability
Orr, Linda M. - 2014
Redundant employees. Storerooms full of extra stock "in case we need it." Marketing money sprayed in all directions in the vain hope it will create customers. Duplicate IT systems. HR policies that fatten the corporate waistline rather than keeping it trim. Budgeting exercises that result in...
Persistent link: https://www.econbiz.de/10014019262