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The Effects of Symbol Product Relevance and Religiosity on Consumer Perceptions of Christian Symbols in Advertising
Henley Jr, Walter Hodges; Philhours, Melodie; … - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 89-104
Persistent link: https://www.econbiz.de/10008311506
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ARTICLES - The Influence of Consumer Socialization Variables on Attitude Toward Advertising: A Comparison of African Americans and Caucasians
Bush, Alan J.; Smith, Rachel; Martin, Craig - In: Journal of advertising : official publication of the … 28 (1999) 3, pp. 13-24
Persistent link: https://www.econbiz.de/10008120798
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Using the incomplete information framework to develop service provider communication guidelines
Smith, Rachel; Bush, Alan J. - In: The journal of services marketing 16 (2002) 6, pp. 535-552
Persistent link: https://www.econbiz.de/10007107973
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Psychological Climate, Empowerment, Leadership Style, and Customer-Oriented Selling: An Analysis of the Sales Manager-Salesperson Dyad
Martin, Craig A.; Bush, Alan J. - In: Journal of the Academy of Marketing Science 34 (2006) 3, pp. 419-438
Persistent link: https://www.econbiz.de/10007263740
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The potential influence of organizational and personal variables on customer-oriented selling
Martin, Craig A.; Bush, Alan J. - In: The journal of business & industrial marketing 18 (2003) 2-3, pp. 114-132
Persistent link: https://www.econbiz.de/10007029920
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The potential influence of organizational and personal variables on customer-oriented selling
Martin, Craig A.; Bush, Alan J. - In: The journal of business & industrial marketing 18 (2003) 2-3, pp. 114-132
Persistent link: https://www.econbiz.de/10007032677
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The potential influence of organizational and personal variables on customer-oriented selling
Martin, Craig A.; Bush, Alan J. - In: The journal of business & industrial marketing 18 (2003) 2, pp. 114-132
Persistent link: https://www.econbiz.de/10007033471
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What makes sales presentations effective - a buyer-seller perspective
Cicala, John E.; Smith, Rachel K.; Bush, Alan J. - In: The journal of business & industrial marketing 27 (2012) 2, pp. 78-89
Persistent link: https://www.econbiz.de/10009822834
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Are your salespeople coachable? How salesperson coachability, trait competitiveness, and transformational leadership enhance sales performance
Shannahan, Kirby L. J.; Bush, Alan J.; Shannahan, … - In: Journal of the Academy of Marketing Science 41 (2013) 1, pp. 40-54
Persistent link: https://www.econbiz.de/10010063341
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The Narrative Paradigm as a Perspective for Improving Ethical Evaluations of Advertisements
Bush, Alan J.; Davies Bush, Victoria - In: Journal of advertising : official publication of the … 23 (1994) 3, pp. 31-42
Persistent link: https://www.econbiz.de/10008129759