Purpose – The aim of this paper is to present a new framework for the evaluation of satisfaction in continually delivered business services (CDBS) contexts based on applicable theoretical perspectives and extant empirical research. Design/methodology/approach – The paper first describes and...

Purpose – The primary goal of this study is to examine how services advertising strategy relates to the prevalence of minority portrayals in magazine advertisements. Design/methodology/approach – The paper uses a content analysis method. Over 1,000 advertisements were collected, and 455 were...