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It's not whether you win or lose, it's how you play : customer delight in unpredictable experiential encounters
Barnes, Donald C.; Pelletier, Mark J.; Collier, Joel E.; … - In: European journal of marketing 56 (2022) 8, pp. 2216-2249
Persistent link: https://www.econbiz.de/10013457336
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Encouraging prolonged consumption through habit-boosting efforts : conceptualization and research agenda
Taylor, Jennifer Fries; Beatty, Sharon E.; Roberto, … - In: The journal of services marketing 38 (2024) 1, pp. 28-42
Persistent link: https://www.econbiz.de/10014473581
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FLEs' concerns with misbehaving customers in the time of COVID and beyond
Gillson, Stephanie T.; Beatty, Sharon E.; Northington, … - In: Journal of service theory and practice 33 (2023) 6, pp. 771-796
Persistent link: https://www.econbiz.de/10014448092
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Shoppers' digital deal seeking : charting new territory
Gillison, Stephanie T.; Beatty, Sharon E.; Northington, … - In: Journal of marketing theory and practice : JMTP 30 (2022) 2, pp. 257-277
Persistent link: https://www.econbiz.de/10013358772
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Female-friend gift-card giving
Gillison, Stephanie T.; Beatty, Sharon E.; Reynolds, … - In: Journal of marketing theory and practice : JMTP 30 (2022) 4, pp. 421-439
Persistent link: https://www.econbiz.de/10013358799