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One fundamental assumption of discrete choice regression is the assumption of independence of irrelevant alternatives (IIA). According to the IIA assumption no correlation is allowed between brands in buying experiments. As a consequence, in market simulations all remaining brands gain at the...
Persistent link: https://www.econbiz.de/10008596406
This paper focuses on the deeper analysis of the interaction between Country-of-Origin, QUALITY & SAFETY labels, retailer brands and individual specific data with the target of identifying the best labelling strategies for the GERMAN BEEF market. For this purpose Discrete-Choice-method was...
Persistent link: https://www.econbiz.de/10008596412
Persistent link: https://www.econbiz.de/10012259219
The main advancement of the developed theoretical framework for Country-of-Origin (CO) research in this paper is the holistic consideration of CO in consumer choice that is missing in older works as for example made by ITTERSUM (2003) or JAFFE AND NEBENZAHL (2001). These and other researchers...
Persistent link: https://www.econbiz.de/10015220295
One fundamental assumption of discrete choice regression is the assumption of independence of irrelevant alternatives (IIA). According to the IIA assumption no correlation is allowed between brands in buying experiments. As a consequence, in market simulations all remaining brands gain at the...
Persistent link: https://www.econbiz.de/10015220296
This paper focuses on the deeper analysis of the interaction between Country-of-Origin, QUALITY & SAFETY labels, retailer brands and individual specific data with the target of identifying the best labelling strategies for the GERMAN BEEF market. For this purpose Discrete-Choice-method was...
Persistent link: https://www.econbiz.de/10015220297
Die große Sortiments- und Begriffsvielfalt, die eine Besonderheit des Produktes Wein darstellen, führen für den Konsumenten beim Kauf zu einer äußerst komplexen und schwierigen Entscheidungssituation. Da Wein zudem überwiegend im Lebensmitteleinzelhandel ohne fachliche Beratung gekauft...
Persistent link: https://www.econbiz.de/10009445161
Seit mittlerweile 15 Jahren besteht mit der Verordnung (EWG) Nr. 2081/92 ein europaweitesSchutzsystem für geografische Angaben bei Agrarprodukten und Lebensmitteln. Der Beitraganalysiert auf Grundlage Informationsökonomie und der Transaktionskostenansatzes dieseRegelung. Die Analyse zeigt,...
Persistent link: https://www.econbiz.de/10009446373
Insufficient access to rural credit institutions, the absence of marketing chains for agricultural products and limited application of advanced farming technology are the main development constraints in the Georgian agricultural sector. To research farmers’ demand for rural financial...
Persistent link: https://www.econbiz.de/10011142888