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Effects of temporal distance and memory on consumer judgments

Kim, Yeung-jo; Park, Jongwon; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 634-645

Persistent link: https://www.econbiz.de/10003919325

Effects of Temporal Distance and Memory on Consumer Judgments

Kim, Yeung-Jo; Park, Jongwon; Wyer Jr, Robert S. - In: Journal of consumer research : JCR ; an … 36 (2009) 4, pp. 634-645

Persistent link: https://www.econbiz.de/10008336338

The effect of competition mind-set on persuasion : mediation role of processing style

Kim, Yeung-Jo - In: Asia Pacific Journal of Marketing and Logistics 32 (2019) 3, pp. 633-643

Purpose: The purpose of this paper is to examine the effect of a competition mind-set on persuasion. Specifically, this research examined the effect of a fit between a competition mind-set and messages on the persuasive effectiveness. Design/methodology/approach: Participants were randomly...

Persistent link: https://www.econbiz.de/10012184272

Effects of celebrity athlete endorsement on attitude towards the product: the role of credibility, attractiveness and the concept of congruence

Kim, Yeung-Jo; Na, June-Hee - In: International Journal of Sports Marketing and Sponsorship 8 (2007) 4, pp. 23-33

This research addresses how the fit between celebrity athlete endorsers and the endorsed products may influence product attitudes. The findings reveal that participants evaluated an endorsed product more favourably when the fit between the celebrity athlete endorser and the endorsed product was...

Persistent link: https://www.econbiz.de/10014811506

Consumer-brand relationship quality : when and how it helps brand extensions

Kim, Kyeongheui; Park, Jongwon; Kim, Jungkeun - In: Journal of business research : JBR 67 (2014) 4, pp. 591-597

Persistent link: https://www.econbiz.de/10010363454

Effects of cognitive resource availability on consumer decisions involving counterfeit products : the role of perceived justification

Kim, Jungkeun; Kim, Jae-eun; Park, Jongwon - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 869-881

Persistent link: https://www.econbiz.de/10009579956

Effects of a regulatory match in sunk-cost effects : a mediating role of anticipated regret

Kwak, Junsik; Park, Jongwon - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 209-222

Persistent link: https://www.econbiz.de/10009530052

Brand synergy effects in multiple brand extensions

Shine, Byung Chul; Park, Jongwon; Wyer, Robert S. - In: Journal of marketing research : JMR 44 (2007) 4, pp. 663-670

Persistent link: https://www.econbiz.de/10003569754

Disposition effects and underlying mechanisms in e-trading of stocks

Lee, Hyun-Jung; Park, Jongwon; Lee, Jin-Yong; Wyer, … - In: Journal of marketing research : JMR 45 (2008) 3, pp. 362-378

Persistent link: https://www.econbiz.de/10003724289

Mediation analysis revisited : practical suggestions for addressing common deficiencies

Kim, Jungkeun; Hwang, Euejung; Phillips, Megan; Jang, Sungha - In: Australasian marketing journal 26 (2018) 1, pp. 59-64

Persistent link: https://www.econbiz.de/10011880465