The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the different research...

The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing...

Purpose – Events research is witnessing a gradual increase in experience‐related studies, reflecting a challenge to the dominance of positivist, quantitative‐based studies. This purpose of this paper is to support a paradigm shift to effect a more balanced examination of events within the...

If innovation is to flourish in public relations, then creativity must be encouraged and nurtured because it is out of the process of creativity that innovation springs. In order to understand creativity in public relations consultancies, this paper examines its nature and the dynamics through...

This paper argues that much communication management literature and practice is biased because it fails to take acount of the organisational cultural context in which communication takes place. As a result, culture's influence on the understanding and behaviours of members of organisations is...