Similar Search Results

Toward an understanding of meaning creation via the collective co-production process

Peters, Cara; Bodkin, Charles D.; Fitzgerald, Scott W. - In: Journal of consumer behaviour : an international … 11 (2012) 2, pp. 124-135

Persistent link: https://www.econbiz.de/10009548826

The influence of green advertising during a corporate disaster

Bodkin, Charles D.; Amato, Louis; Amato, Christie H. - In: Corporate communications : an international journal 20 (2015) 3, pp. 256-275

Persistent link: https://www.econbiz.de/10011401363

The role of conflict, culture, and myth in creating attitudinal commitment

Bodkin, Charles D.; Amato, Christie; Peters, Cara - In: Journal of business research : JBR 62 (2009) 10, pp. 1013-1019

Persistent link: https://www.econbiz.de/10003888177

Community in context : comparing brand communities and retail store communities

Peters, Cara; Bodkin, Charles D. - In: Journal of retailing and consumer services 45 (2018), pp. 1-11

Persistent link: https://www.econbiz.de/10011929850

The influence of green advertising during a corporate disaster

Bodkin, Charles D.; Amato, Louis H.; Amato, Christie H. - In: Corporate Communications: An International Journal 20 (2015) 3, pp. 256-275

Purpose – The purpose of this paper is to explore influences of green advertising and social activism during one of the worst adverse public relations episodes in history: the British Petroleum (BP) Deep Water Horizon oil spill. Design/methodology/approach – The study uses self-congruency...

Persistent link: https://www.econbiz.de/10014692210

Market segmentation practices of exporting companies

Schuster, Camille P. - In: Industrial marketing management : the international … 16 (1987) 2, pp. 95-102

Persistent link: https://www.econbiz.de/10001047533

eHealth information quality and ethics issues: an exploratory study of consumer perceptions

Bodkin, Charles D.; Miaoulis, George - In: International journal of pharmaceutical and healthcare … 1 (2007) 1, pp. 27-42

Persistent link: https://www.econbiz.de/10003936977

The internet's impact on competition, free riding and the futures of sales service in retail automobile markets

Sewell, Ellen; Bodkin, Charles D. - In: Eastern economic journal 35 (2009) 1, pp. 96-114

Persistent link: https://www.econbiz.de/10003817989

Weather sensitivity analysis on grocery shopping

Moon, Sangkil; Kang, Moon Young; Bae, Young Han; … - In: International journal of market research : JMRS ; the … 60 (2018) 4, pp. 380-393

Persistent link: https://www.econbiz.de/10011919269

The impact of employee work perceptions on purchase intentions from a company store

Bodkin, Charles D.; Peters, Cara Okleshen; Thomas, Jane - In: The journal of product & brand management 25 (2016) 5, pp. 479-489

Persistent link: https://www.econbiz.de/10011620602