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Marketing technological innovation to LDCs : lessons from one laptop per child
Yujuico, Emmanuel; Gelb, Betsy D. - In: California management review 53 (2010/11) 2, pp. 50-68
Persistent link: https://www.econbiz.de/10008934633
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Exploring the gray market segment
Gelb, Betsy D. - In: MSU business topics 26 (1978) 2, pp. 41-46
Persistent link: https://www.econbiz.de/10002401458
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Gray power : next challenge to business?
Gelb, Betsy D. - In: Business horizons 30 (1977) 2, pp. 38-45
Persistent link: https://www.econbiz.de/10002401469
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Pay more get more? : what buyers say
Gelb, Betsy D. - In: Journal of business strategy 31 (2010) 5, pp. 59-64
Persistent link: https://www.econbiz.de/10008701538
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Discovery the 65t consumer
Gelb, Betsy D. - In: Business horizons 25 (1982) 3, pp. 42-46
Persistent link: https://www.econbiz.de/10003563875
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Strategic planning for the under-dor
Gelb, Betsy D. - In: Business horizons 25 (1982) 6, pp. 8-11
Persistent link: https://www.econbiz.de/10003563894
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When and how to use outplacement
Gelb, Betsy D. - In: Business horizons 29 (1986) 5, pp. 55-59
Persistent link: https://www.econbiz.de/10003563902
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Reducing reluctance to transfer
Gelb, Betsy D. - In: Business horizons 30 (1987) 2, pp. 39-43
Persistent link: https://www.econbiz.de/10001029099
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Hazardous exports : an update and a framework for policy
Albers, Nancy D. - In: Journal of public policy & marketing : JPP & M ; an … 10 (1991) 2, pp. 130-144
Persistent link: https://www.econbiz.de/10001161641