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CSR and service brand : the mediating effect of brand identification and moderating effect of service quality
He, Hongwei; Li, Yan - In: Journal of business ethics : JOBE 100 (2011) 4, pp. 673-688
Persistent link: https://www.econbiz.de/10009243148
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Evaluation of international brand alliances : brand order and consumer ethnocentrism
Li, Yan; He, Hongwei - In: Journal of business research : JBR 66 (2013) 1, pp. 89-97
Persistent link: https://www.econbiz.de/10009720384
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Animosity and willingness to buy foreign products : moderating factors in decision-making of Chinese consumers
Wang, Weiyue; He, Hongwei; Li, Yan - In: Asia Pacific business review 19 (2013) 1, pp. 32-52
Persistent link: https://www.econbiz.de/10009717923
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Key service drivers for high-tech service brand equity : the mediating role of overall service quality and perceived value
He, Hongwei; Li, Yan - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 77-99
Persistent link: https://www.econbiz.de/10008841689
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Social identity perspective on brand loyalty
He, Hongwei; Li, Yan; Harris, Lloyd - In: Journal of business research : JBR 65 (2012) 5, pp. 648-657
Persistent link: https://www.econbiz.de/10009528787
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Corporate identity anchors : a managerial cognition perspective
He, Hongwei - In: European journal of marketing : EJM 46 (2012) 5, pp. 609-625
Persistent link: https://www.econbiz.de/10009567646
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Organizational identity and legitimacy under major environmental changes : tales of two UK building societies
He, Hongwei; Baruch, Yehuda - In: British journal of management : BJM 21 (2010) 1, pp. 44-62
Persistent link: https://www.econbiz.de/10003957577
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Special issue: Developing organizational identity and organizational identification research
He, Hongwei (contributor) - 2013
Persistent link: https://www.econbiz.de/10009790632
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Introduction: Organizational identity and organizational identification : a review of the literature and suggestions for future research
He, Hongwei; Brown, Andrew - In: Group & organization management : an international journal 38 (2013) 1, pp. 3-35
Persistent link: https://www.econbiz.de/10009790637
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Procedural justice and employee engagement : roles of organizational identification and moral identity centrality
He, Hongwei; Zhu, Weichun; Zheng, Xiaoming - In: Journal of business ethics : JOBE 122 (2014) 4, pp. 681-695
Persistent link: https://www.econbiz.de/10010401164