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Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values : a Socratic elenchus approach
Wilson, Jonathan A. J.; Hollensen, Svend - In: International journal of business performance management 14 (2013) 1, pp. 67-94
Persistent link: https://www.econbiz.de/10010096239
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Saipa Group, Iran - using strategic brand extensions to build relationships
Wilson, Jonathan A. J.; Hollensen, Svend - In: Journal of Islamic marketing : JIMA 1 (2010) 2, pp. 177-188
Persistent link: https://www.econbiz.de/10009956382
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Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values : a Socratic elenchus approach
Wilson, Jonathan A. J.; Hollensen, Svend - In: International journal of business performance management 14 (2013) 1, pp. 67-94
Persistent link: https://www.econbiz.de/10009705080
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Editorial: Bringing the full spectrum and spirit of Muslim culture into scholarship
Wilson, Jonathan A. J. - In: Journal of Islamic marketing : JIMA 4 (2013) 1, pp. 4-6
Persistent link: https://www.econbiz.de/10010147920
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Editorial: The trouble with religiosity constructs
Wilson, Jonathan A. J. - In: Journal of Islamic marketing : JIMA 4 (2013) 2, pp. 132-133
Persistent link: https://www.econbiz.de/10010160640
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Charting the rise of the halal market : tales from the field and looking forward
Wilson, Jonathan A. J. - In: Journal of Islamic marketing : JIMA 3 (2012) 3, pp. 288-294
Persistent link: https://www.econbiz.de/10010048981
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The new wave of transformational Islamic marketing : refelctions and definitions
Wilson, Jonathan A. J. - In: Journal of Islamic marketing : JIMA 3 (2012) 1, pp. 5-11
Persistent link: https://www.econbiz.de/10010008754
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New-school brand creation and creativity : lessons from Hip Hop and the global branded generation
Wilson, Jonathan A. J. - In: The journal of brand management : an international journal 19 (2011/12) 2, pp. 91-111
Persistent link: https://www.econbiz.de/10009380889
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Editorial: The trouble with religiosity constructs
Wilson, Jonathan A. J. - In: Journal of Islamic marketing : JIMA 4 (2013) 2, pp. 132-133
Persistent link: https://www.econbiz.de/10009768493
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The brand stakeholder approach : broad and narrow-based views to managing consumer-centric brands
Wilson, Jonathan A. J. - In: Branding and sustainable competitive advantage : …, (pp. 136-160). 2012
Persistent link: https://www.econbiz.de/10009707210