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Surrogate brands : the pull to adopt an "other" nation, via sports merchandise
Wilson, Jonathan A. J.; Liu, Jonathan - In: International journal of sport management and marketing … 11 (2012) 3/4, pp. 172-192
Persistent link: https://www.econbiz.de/10010003820
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Shaping the Halal into a brand?
Wilson, Jonathan A. J.; Liu, Jonathan - In: Journal of Islamic marketing : JIMA 1 (2010) 2, pp. 107-123
Persistent link: https://www.econbiz.de/10009956387
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Humanising marketing : diversity, equity and inclusion in marketing scholarship
Northey, Gavin; Chan, Eugene Y.; Wilson, Jonathan A. J.; … - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 3, pp. 189-191
Persistent link: https://www.econbiz.de/10015137864
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Friends or freeloaders? : encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation
Wilson, Jonathan A. J.; Morgan, Joseph E. - In: The journal of brand management : an international journal 18 (2010/11) 9, pp. 659-676
Persistent link: https://www.econbiz.de/10009260987
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Islamic Arab hospitality and multiculturalism
Sobh, Rana; Belk, Russell W.; Wilson, Jonathan A. J. - In: Marketing theory 13 (2013) 4, pp. 443-463
Persistent link: https://www.econbiz.de/10010233273
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Crescent marketing, Muslim geographies and brand Islam : reflections from the JIMA Senior Advisory Board
Wilson, Jonathan A. J.; Belk, Russell W.; Bamossy, Gary J. - In: Journal of Islamic marketing : JIMA 4 (2013) 1, pp. 22-50
Persistent link: https://www.econbiz.de/10009753180
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Islamic marketing : a challenger to the classical marketing canon?
Wilson, Jonathan A. J.; Grant, John - In: Journal of Islamic marketing : JIMA 4 (2013) 1, pp. 7-21
Persistent link: https://www.econbiz.de/10009753181
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Shaping the Halal into a brand?
Wilson, Jonathan A. J.; Liu, Jonathan - In: Journal of Islamic marketing : JIMA 1 (2010) 2, pp. 107-123
Persistent link: https://www.econbiz.de/10008689102
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Surrogate brands : the pull to adopt an "other" nation, via sports merchandise
Wilson, Jonathan A. J.; Liu, Jonathan - In: International journal of sport management and marketing … 11 (2012) 3/4, pp. 172-192
Persistent link: https://www.econbiz.de/10009574581
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From laconophilia to "The Sportan" : balancing athletic excellence, sponsorship, branding and career prospects
Wilson, Jonathan A. J.; Liu, Jonathan - In: International journal of sport management and marketing … 11 (2012) 1/2, pp. 125-142
Persistent link: https://www.econbiz.de/10009575300