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Industrial buying behavior related to human resource consulting services
Nolsøe Grünbaum, Niels; Andresen, Marc; Hollensen, Svend - In: The IUP journal of marketing management : IJMM 12 (2013) 3, pp. 27-51
Persistent link: https://www.econbiz.de/10010197716
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Selection of celebrity endorsers : a case approach to developing an endorser selection process model
Hollensen, Svend; Schimmelpfennig, Christian - In: Marketing intelligence & planning 31 (2013) 1, pp. 88-102
Persistent link: https://www.econbiz.de/10009722444
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The quintessence of marketing : what you really need to know to manage your marketing activities
Bickhoff, Nils; Hollensen, Svend; Opresnik, Marc Oliver - 2014
Persistent link: https://www.econbiz.de/10010379533
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Entry mode strategies into the Brazil, Russia, India and China (BRIC) markets
Dynhr Ulrich, Anna Marie; Hollensen, Svend; Boyd, Britta - In: Global business review 15 (2014) 3, pp. 423-445
Persistent link: https://www.econbiz.de/10010433227
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Internationalisation of family businesses : evidences from joint venture formations at Danfoss
Boyd, Britta; Goto, Toshio; Hollensen, Svend - In: International journal of management practice : IJMP 4 (2010/11) 3, pp. 253-272
Persistent link: https://www.econbiz.de/10008758438
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Strategic management of a family-owned airline : analysing the absorptive capacity of Cimber Sterling Group A/S
Boyd, Britta; Hollensen, Svend - In: Journal of family business strategy 3 (2012) 2, pp. 70-78
Persistent link: https://www.econbiz.de/10009570394
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The choice of foreign entry modes in a control perspective
Hollensen, Svend; Boyd, Britta; Ulrich, Anna Marie Dyhr - In: The IUP journal of business strategy : IJBS 8 (2011) 4, pp. 7-31
Persistent link: https://www.econbiz.de/10009425869
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Marketing research : an international approach
Schmidt, Marcus J.; Hollensen, Svend - 2006 - 1. publ.
Persistent link: https://www.econbiz.de/10003352535
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Managing turbulence : business model development in a family-owned airline
Bogers, Marcel L. A. M.; Boyd, Britta; Hollensen, Svend - In: California management review 58 (2015/2016) 1, pp. 41-64
Persistent link: https://www.econbiz.de/10011446329
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Is "glocalization" still the golden way for Electrolux? : is there more to be done?
Hollensen, Svend; Møller, Erik - In: Thunderbird international business review 60 (2018) 4, pp. 463-476
Persistent link: https://www.econbiz.de/10011952314