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Advertising
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Neijens, Peter
36
Voorveld, Hilde
27
Smit, Edith
24
Bronner, Fred
8
Smit, Edith G.
7
Noort, Guda van
6
Segijn, Claire M.
6
Araujo, Theo
5
Tolboom, Maarten
5
Moorman, Marjolein
4
Eisend, Martin
3
Pelsmacker, Patrick de
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Reijmersdal, Eva A. van
3
Vandeberg, Lisa
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van Reijmersdal, Eva
3
Berlo, Zeph M. C. van
2
Boerman, Sophie C.
2
Eelen, Jiska
2
Lievens, Annouk
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Mazerant, Komala
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Muntinga, Daniël G.
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Neijens, Peter C.
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Rauwers, Fabiënne
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Verlegh, Peeter
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Vliegenthart, Rens
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Ang, L.
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ICORIA <Veranstaltung> <13., 2014, Amsterdam>
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International journal of advertising : the quarterly review of marketing communications
11
Journal of advertising research
8
International journal of advertising : the review of marketing communications
5
Journal of advertising
5
Journal of advertising : official publication of the American Academy of Advertising
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
European Advertising Academy
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International journal of market research : JMRS ; the journal of the Market Research Society
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Advertising in new formats and media : current research and implications for marketers
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European Journal of Marketing
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International advertising and communication : current insights and empirical findings
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Quality & Quantity: International Journal of Methodology
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SpringerLink / Bücher
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The SAGE handbook of marketing ethics
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
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EconStor
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USB Cologne (EcoSocSci)
1
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1
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1
The Interactive Authority of Brand Web Sites: A New Tool Provides New Insights
Voorveld, Hilde
;
Neijens, Peter
;
Smit, Edith
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 292-305
Persistent link: https://www.econbiz.de/10008710825
Saved in:
2
The Relat ion Between Actual and Perceived Interactivity
Voorveld, Hilde
;
Neijens, Peter
;
Smit, Edith
- In:
International journal of advertising : the quarterly …
40
(
2011
)
2
,
pp. 77-93
Persistent link: https://www.econbiz.de/10009976471
Saved in:
3
The Relat ion Between Actual and Perceived Interactivity
Voorveld, Hilde
;
Neijens, Peter
;
Smit, Edith
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 77-93
Persistent link: https://www.econbiz.de/10009167753
Saved in:
4
Opening the black box: Understanding cross-media effects
Voorveld, Hilde
;
Neijens, Peter
;
Smit, Edith
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 69-86
Persistent link: https://www.econbiz.de/10008885308
Saved in:
5
Cross-media advertising : brand promotion in an age of media convergence
Voorveld, Hilde
;
Smit, Edith
;
Neijens, Peter
- In:
Media and convergence management
,
(pp. 117-133)
.
2013
Persistent link: https://www.econbiz.de/10009767986
Saved in:
6
Today's practice of brand placement and the industry behind it
Smit, Edith
;
van Reijmersdal, Eva
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 761-783
Persistent link: https://www.econbiz.de/10008344089
Saved in:
7
Readers' Reactions to Mixtures of Advertising and Editorial Content in Magazines
Reijmersdal, Eva van
;
Neijens, Peter
;
Smit, Edith
- In:
Journal of current issues and research in advertising : …
27
(
2005
)
2
,
pp. 39-54
Persistent link: https://www.econbiz.de/10008116029
Saved in:
8
How media factors affect audience responses to brand placement
van Reijmersdal, Eva
;
Smit, Edith
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 279-303
Persistent link: https://www.econbiz.de/10008420158
Saved in:
9
The Effects Of Program Involvement On Commercial Exposure And Recall In A Naturalistic Setting
Moorman, Marjolein
;
Neijens, Peter
;
Smit, Edith
- In:
Journal of advertising : official publication of the …
36
(
2007
)
1
,
pp. 121
Persistent link: https://www.econbiz.de/10008125761
Saved in:
10
The March to reliable metrics : a half-century of coming closer to the truth
Smit, Edith
;
Neijens, Peter
- In:
Journal of advertising research
51
(
2011
),
pp. 124-135
Persistent link: https://www.econbiz.de/10009126997
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