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Visual aesthetics in store env...
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Showing
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10
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122,775
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date (oldest first)
1
The space-to-product ratio effect : how interstitial space influences product aesthetic appeal, store perceptions, and product preference
Sevilla, Julio
;
Townsend, Claudia
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 665-681
Persistent link: https://www.econbiz.de/10011600521
Saved in:
2
Desire for Visual Aesthetics (DVA) in the store environment : concept and measurement
Saran, Anshu
;
Kalliny, Morris
;
Minor, Michael
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10011729459
Saved in:
3
Conceptualising visual servicescape aesthetics : an application of environmental psychology
Kumar, Deepak S.
;
Purani, Keyoor
;
Sahadev, Sunil
- In:
The marketing review
13
(
2013
)
4
,
pp. 347-376
Persistent link: https://www.econbiz.de/10010346379
Saved in:
4
Visual aesthetic quotient : establishing the effects of computational aesthetic measures for servicescape design
Kumar, Deepak S.
;
Sahadev, Sunil
;
Purani, Keyoor
- In:
Journal of service research
27
(
2024
)
2
,
pp. 250-267
Persistent link: https://www.econbiz.de/10014580431
Saved in:
5
How well designed is your servicescape?
Nair, K. Unnikrishnan
;
Kumar, Deepak S.
;
Purani, Keyoor
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 388-407
Persistent link: https://www.econbiz.de/10013172970
Saved in:
6
Influence of atmospheric cues on the consumers' behaviour : moderating effects of the aesthetic centrality of the store and the purpose of the visit
Zarrouk, Anissa Amri
;
Ouerghemmi, Chourouk
- In:
International journal of research, innovation and …
2
(
2019
)
2
,
pp. 126-156
Persistent link: https://www.econbiz.de/10012162606
Saved in:
7
Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
Saved in:
8
Color saturation increases perceived product size
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 396-413
Persistent link: https://www.econbiz.de/10011738979
Saved in:
9
The role of car aesthetics on consumers' decisions : an example from Romania
Tarta, Corina Paula
;
Plaias, Ioan
;
Martinez, Luis F.
; …
- In:
Scientific Annals of Economics and Business
67
(
2020
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012415443
Saved in:
10
Investigating the relationship of semiotics associated with colour and font of Google logo with brand
perception
Singla, Vikas
;
Viput Ongsakul
;
Sahil Raj
;
Khoa Tien Tran
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 312-334
Persistent link: https://www.econbiz.de/10012613988
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