This paper examines why ordinary people engage in aberrant consumer behavior (ACB), and pays particular attention to the extent to which consumer perceptions of corporate ‘unfairness’ lead to a response in kind. The study examines five ethical scenarios including insurance claim exaggeration...

This thesis is a study formulated under the rubric of understanding ethically questionable behaviour in consumption. It is argued that ethics research in the market place has tended to focus with a perspective of business practice, leaving an understanding of the consumer perspective relatively...

Purpose The purpose of this paper is to develop and test a new conceptual model in an online service context. The model focuses on an important, yet often neglected customer-oriented construct, i.e., user “control”, which is embedded in consumer behaviour when accessing the internet. The...