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The roles of brand reputation, product information and discount rate in mobile advertisement
Shin, Hyun-Sin - In: Journal of international trade & commerce 12 (2016) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10011795383
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The effect of social media on perceived information credibility and decision making
Cooley, Delonia; Parks-Yancy, Rochelle - In: Journal of internet commerce 18 (2019) 3, pp. 249-269
Persistent link: https://www.econbiz.de/10012179583
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Markenbeurteilung bei einzigartigen Produkteigenschaften
Elste, Rainer - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003798729
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How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal; Laroche, Michel; Richard, … - In: Journal of retailing and consumer services 21 (2014) 4, pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
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The influence of visual packaging design on perceived food product quality, value, and brand preference
Wang, Edward S. T. - In: International journal of retail & distribution management 41 (2013) 10, pp. 805-816
Persistent link: https://www.econbiz.de/10010187195
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The antecedents of online brand trust : Malaysian evidence
Syed Shah Alam; Norjaya Mohd. Yasin - In: Journal of business economics and management 11 (2010) 2, pp. 210-226
Persistent link: https://www.econbiz.de/10008665606
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A moderating role of halal brand awareness to purchase decision making
Rachmawati, Erny; Suliyanto; Suroso, Agus - In: Journal of Islamic marketing 13 (2022) 2, pp. 542-563
Persistent link: https://www.econbiz.de/10012797468
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Foreign product preference among Indian consumers : the role of product reviews, word of mouth and quality of shared information
Lohan, Amanish; Ganguly, Anirban; Kumar, Chitresh; … - In: Journal of information & knowledge management : JIKM 20 (2021) 4, pp. 2150048-1-2150048-22
Persistent link: https://www.econbiz.de/10012669575
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An empirical investigation of brand resilience through disclosure of negative information : a consumer preference perspective
Almestarihi, Ra'd; Rundle-Thiele, Sharyn; Wright, Owen; … - In: International journal of business excellence 13 (2017) 3, pp. 299-317
Persistent link: https://www.econbiz.de/10011857511
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Does the use of foreign languages in different types of products lead to different consumer perception?
Yener, Dursun; Taşçıoğlu, Mertcan - In: Journal of international consumer marketing 33 (2021) 4, pp. 386-398
Persistent link: https://www.econbiz.de/10012607774