Purpose – The purpose of this paper is to explore university‐industry collaboration in research centres. Design/methodology/approach – The paper builds on an explorative study of three research centres at a technical university in Sweden, using in‐depth interviews. The three research...

Summary In the growing literature on the entrepreneurial university, the divergent attitudes between industry and academy are often put forth as a major obstacle to more fruitful collaborations. This paper presents a study of a major Scandinavian technical university (referred to with the...

Purpose: This paper aims to investigate the nature and dynamics of the interaction between university spin-offs (USOs) and academia. Design/methodology/approach: The theoretical framework is grounded in an interactive view based on the industrial marketing and purchasing literature on USOs and...

Purpose: Recent research suggests that the interest in process-based single-case studies is increasing in business-to-business (B2B) marketing. This paper aims to discuss research validity issues and dilemmas encountered by process-based single-case researchers in B2B marketing....