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Hamilton, Rebecca W.; Rust, Roland T.; Wedel, Michel; … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 96-110

Persistent link: https://www.econbiz.de/10011650436

Return on marketing investment : Pizza Hut Korea's case

Lee, Sungil; Yoo, Shijin - In: Management decision : MD 50 (2012) 9, pp. 1661-1685

Purpose: The purpose of this paper is twofold – the first is to explore the key actions that enabled Pizza Hut Korea (PHK) to come out of a nine‐year decline in sales and profits. The second purpose is to delve deeper into the concept of return on marketing as applied to the turnaround of...

Persistent link: https://www.econbiz.de/10009682082

"Return on Quality" in der Kommunalverwaltung

Spraul, Katharina; Wruck, Karolin; Helmig, Bernd - In: Public Management im Paradigmenwechsel : Staat und …, (pp. 439-454). 2012

Persistent link: https://www.econbiz.de/10009629053

Prognozirovanie dochodnosti investicij na fondovom rynke

Maksimov, Vladimir Aleksandrovič; Nekrasova, Nina … - In: Ekonomika i matematičeskie metody 37 (2001) 1, pp. 37-46

Persistent link: https://www.econbiz.de/10001553768

Can financial statement analysis beat consensus analysts' recommendations?

Wahlen, James M.; Wieland, Matthew M. - In: Review of accounting studies 16 (2011) 1, pp. 89-115

Persistent link: https://www.econbiz.de/10008935184

Evaluation of the mid-market investment returns in real estate development when forecasting the housing market

Sternik, G. M.; Sternik, S. G. - In: Studies on Russian economic development : the official … 28 (2017) 2, pp. 204-212

Persistent link: https://www.econbiz.de/10011667473

Predicting relative returns

Haddad, Valentin; Kozak, Serhiy; Santosh, Shrihari - 2017

Persistent link: https://www.econbiz.de/10011745935

How well does the risk-free rate predict the future rate of return on investments? : implications for public defined-benefit pension plans

Kriz, Kenneth A.; Chen, Gang - In: Municipal finance journal : the state and local … 38 (2017) 1, pp. 57-72

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Nearshore business model : exploring the benefits, risks, challenges, and success factors from multiple case studies

Guedes, Jorge; Pereira, Leandro - In: International journal of innovation & sustainable … 18 (2024) 4, pp. 441-465

Persistent link: https://www.econbiz.de/10015065186

Die Auswahl von Unternehmensberatungen : Klientenverhalten - Beratermarketing

Kohr, Jürgen - 2000

Persistent link: https://www.econbiz.de/10001486405