"What triggers giving? We explore this in a randomized natural field experiment during the Salvation Army's annual … views of altruism, such as inequity aversion, and instead highlight the importance of social cues and psychological features … of the giver-receiver interaction. We argue that avoidance could evidence a lack of altruism or self-control strategy to …

awareness of the empathy-altruism link, rather than pernicious social costs of fundraising … experiment during the Salvation Army's annual campaign. The familiar bell-ringers were placed at one or both of two main …

the results of a controlled experiment (N = 988), designed to evaluate not only the effectiveness of a default … the nudge and the nudger) and behavior in a charity giving context. The results show that while the default nudge was …