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Purpose: The purpose of this paper is to identify the antecedent factors – perceived usefulness (PU), perceived switching cost (PSC) and perceived web security (PWS) – affecting learners’ attitude toward online lecture website (ATW), which, in turn, affects electronic word of mouth (eWOM)...
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This study reports the results of a survey of the Korean public's attitude towards and recognition of accounting information after the economic crisis. This study also demonstrates that the majority of Koreans do not trust the Korean political, economic, social, cultural and business...
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Purpose – The purpose of this paper is to examine whether cultural differences could explain differences between Korean and American apparel web sites. Design/methodology/approach – The contents of American and Korean apparel web sites are compared. The chi‐square test of independence is...
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