Lee, Mi sook; An, Hongbok - In: Online Information Review 42 (2018) 7, pp. 1048-1064
Purpose: The purpose of this paper is to identify the antecedent factors – perceived usefulness (PU), perceived switching cost (PSC) and perceived web security (PWS) – affecting learners’ attitude toward online lecture website (ATW), which, in turn, affects electronic word of mouth (eWOM)...