Ayo, Charles k.; Oni, Aderonke Atinuke; Adewoye, Oyerinde J. - In: International Journal of Bank Marketing 34 (2016) 3, pp. 347-367
Purpose – The purpose of this paper is to investigate factors affecting e-banking usage based on electronic service (e-service) quality, attitude and customer satisfaction. Design/methodology/approach – A conceptual model to investigate factors that influence e-banking usage was developed...